The team lead, and founder is Gordon Anderson, an expert in product development, and market entry. After an early career in the music business with the major record labels, he helped establish the BBC’s commercial software division, and BBC Online. Following a decade in disruptive start-ups across mobile, smart home and entertainment, including launching successful apps, Gordon set up his business consultancy to help start-up tech businesses establish within Europe, and grow.

The Memory Tracks idea came from working with a US home care tech client Lively and with his daughter Fabia, a musician, on her final year dissertation at University: Linking memorable songs to daily routines to help those with dementia live more independent lives.

Mark Brill is the operations lead in the business, along with marketing, user design and UX. Mark was a pioneer of mobile communications and ran his own SMS business for many years. He has most recently focused on emerging technologies; wearables, VR, holographic projection and artificial intelligence. Mark is a Senior Lecturer in Future Media at BCU, and also Lecturer at UCA.

Dr JP is leading the development of the software system that interacts with the subject and their family or carers, and performs the music filtering and recommendation. He has worked with Orange, and Qredo developing world leading applications. Dr JP was a PhD student at Queen Mary University London, and has developed apps for medical professionals that are sold on the Google Play Store.

Paresh Shah is the financial expert on the team, with experience in venture capital and manufacturing. Paresh and Gordon worked together on new business funding in the early 2000’s. Paresh is a certified account and is a graduate of the London School of Economics and has an MBA from the Manchester Business School.

Fabia Anderson wrote the original research at Liverpool Hope University, the background to Memory Tracks. A composer, performer, singing teacher, and Singing for the Brain coach. Fabia has used music in therapy work, and is coordinating the user testing with Dementia patients, carers, and families.


Professor Catherine Loveday

Catherine is author of “The Secret World of the Brain” and frequently appears as an expert psychologist on BBC Radio 4’s All In The Mind, as well as many other radio and television programmes. Catherine is a cognitive neuroscientist at Westminster University with a keen understanding of music and dementia, and a PhD in the neuropsychology of memory and ageing.

Professor Andrew Newman

Andrew is Professor of Cultural Gerontology at Newcastle University working on resilience; connectivity and community participation; ageing well at home and in community environments; inclusion and participation in the community, and; healthy ageing and living better for longer.

Dr Stuart Cunningham

Stuart is a senior lecturer in computing with research interests in the field of computer sound and music. Stuart worked with us managing our pilot research with Pendine Park Care. He is attached to both Glyndwr University and Manchester Metropolitan University.

Dr Harry Whalley

Harry an award-winning composer of contemporary classical, film and electroacoustic music and teaches Music Composition & Technology at the University for the Creative Arts. Harry is a member of our research team at Memory Tracks with Stuart and Mark.

Fran Hamilton

Fran is a Dementia Specialist Occupational Therapist and promotes our clinical understanding of dementia. Fran supports and promotes wellbeing for people at all stages of dementia through her work in the NHS, with care homes and home care providers.

Sarah Edwards

Sarah is the Artist in Residence with Pendine Park Care group and had been managing the studies of the Memory Tracks prototype with care staff and residents. Sarah will continue to advise and monitor our care studies.

Andy Hill

Andy is a Chairman of Startle International a company that provides innovative music and technology services to businesses from flexible background music systems to integrated digital signage. Andy’s support on song sourcing and licensing in the UK and US is invaluable.

Lance Phillips

Lance is a Partner at Sheridan’s Law, working across the firm’s music, media and interactive departments and has been advising Memory Tracks on music licensing and the impact of different business models on the cost of licensing as part of the UnLtd mentoring programme.


Supported by


Members of

Members of Dementia Action Alliance

Research Supported by

CRESt final print

Music and Licensing advice from Andy Hill and the team at Startle – thank you! 





Memory Tracks is licensed by PRS for MUSIC